Educate, Empathize, Engage: Twelve Ways for Editors to Reach and Relate to Untapped Communities

This is the second in a two-part series made possible through a joint project of Journalism That Matters and the ASNE Diversity Committee.
Connecting people with stories is a journalist's job - and it's almost never as easy as it sounds. 

Identifying reliable sources and reaching broad audiences are challenging tasks, especially when covering "untapped" communities that have little experience in the media spotlight. Interacting with such populations requires time, skill, and, in some cases, an entirely new approach to journalism.
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