ASNE webinar series to focus on online pay models
- By: ASNE staff
- On: 07/12/2011 11:27:00
- In: Webinars
Four months ago, The New York Times launched its new digital subscription plan, which generated widespread interest. Now, everyone wants to know how it's going. Paul Smurl, VP of paid products at the Times, will discuss the plan in an ASNE webinar scheduled July 26. A week later, a panel of editors from small and mid-size newspapers that have been at the vanguard of charging readers for access to digital content will continue ASNE's summer series of webinars.
Paid digital-content initiatives have generated much interest and discussion in U.S. newsrooms as editors and publishers develop strategies for new content and revenue streams.
Join ASNE for two lively webinars on this widely debated topic.
On Tuesday, July 26, Paul Smurl, vice president, NYTimes.com Paid Products, will talk about the publisher's digital subscription plan. Smurl will discuss why the Times chose the metered approach for its online pay model and he will provide information about subscribers and traffic to the website. The webinar will be moderated by Mizell Stewart III, editor of the Evansville (Ind.) Courier & Press and co-chair of the ASNE Leadership Development Committee.
On Tuesday, Aug. 2, a panel of editors that includes Bob Zaltsberg of The Herald-Times in Bloomington, Ind., will focus on the lessons learned by small and mid-size newspapers that have been at the vanguard of charging readers for access to digital content. The Herald-Times, for instance, has maintained a paid website since October 2003. “Charging Readers for Access to Digital Content,” will include a discussion of the impact these efforts have had on traffic and overall audience, particularly print circulation.
Both webinars will be held at 2 p.m. ET.
There is a $75 registration fee for nonmembers. Member registration is free with coupon code. Register now
ASNE accepts Visa, Mastercard and American Express.