The local mobile advertising opportunity
It's huge, said Steve Buttry in this afternoon's ASNE webinar. TBD.com's director of community engagement also believes that "(n)ews media companies with strong local brands and local sales staffs will have advantages in pursuing a share of the emerging market." In a post today on his blog, Buttry reiterated his case for mobile, along with a compendium of his earlier posts on mobile opportunities.
Leading a Mobile-First Newsroom