Must-do list: Book your hotel room by FRIDAY to join us Sept. 11-14 in Philly!

1. Hotel reservations by Friday, Aug. 19
Book your hotel rooms by Friday at the Philadelphia Marriott Downtown, our conference hotel, at 1201 Market St. Rooms in our reserved block have a nightly rate of $199 for Sunday, Sept. 11, through Wednesday, Sept. 14.
All conference sessions, except for the opening reception Sunday, Sept. 11, will take place at the Marriott
2. Conference registration and ASNE membership bundle deal
If you are not a member of ASNE, then this is your chance to become one at a much lower rate. For a limited time, we will give you a $100 discount on your membership when you register for the conference. All you need to do is email ASNE Communications Coordinator Jiyoung Won at after you register for the conference. She will provide a promo code that you can use to sign up for your membership. Don't miss this exclusive bundle deal!
Click here to register for the conference. Lunch tickets are $40 each for Monday and Tuesday, and a limited number of tickets are available for the Pittsburgh Pirates vs. Philadelphia Phillies baseball game at 7:05 p.m.TuesdaySept. 13. Tickets can be purchased for $32 when
you register for the conference.
3. Two FREE pre-conference workshops, sign-up required
1. Tools and Techniques for Digital Success: Lessons from the Knight-Temple "Table Stakes" Project

1 to 4 p.m.Sunday, Sept. 11, find out whether your newsroom is truly digital-first and positioned to compete for audiences during this pre-conference workshop focused on what it takes to be "in the game of news" in the 21st century. Join project leader Douglas K. Smith and leaders from the four participating newsrooms to learn key questions you should be asking about your newsroom operation and culture, what kind of commitment is needed to transition, and how to use tools and techniques created during the project.
2. Google Tools for Your Newsrooms
From 1 to 3 p.m.Sunday, Sept. 11, learn about all of the free Google tools that can help your newsroom build interactive charts, maps, visualizations and more. Tools covered will include Google Trends, Fusion Tables, MyMaps, Earth, Moon, Google Translate and more. Google also can provide free training in your newsroom. Led by Mike Reilley, business director at and Google News Lab trainer. Session materials can be found here
Both workshops, which require advance registration, are free to those registered to attend the conference. The "Table Stakes" workshop has limited space and is available on a first-come, first-served basis. The Google workshop has no limit on audience size.
To sign up for either workshop, email ASNE Communications Coordinator Jiyoung Won at 
4. Leading a community-driven, product-focused newsroom

During this two-part workshop, led by 
Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism; Greg Osberg,
CEO and founder at Revlyst; and Marie Gilot, director of professional development at the CUNY Graduate School of Journalism, you'll learn how to engage with your audience and use human-centered design skills to plan high-impact, high-value news products. The first 50 minutes of the workshop will focus on how to identify and understand community information needs. In the last hour of the workshop, you'll brainstorm ways to meet the news needs of an actual gentrifying community in Philadelphia and fund your work. 

5. Keynote: Hold fast to the mission, innovate absolutely everything else
Kathleen Carroll has led the world's largest independent news organization for the last 14 years, a period of enormous disruption in the profession. She'll talk about the challenges of driving change in an organization with journalists in 260 locations around the world and why it's important to insist on constant innovation while keeping a firm grasp on your core mission, a formula that has worked for The Associated Press for 170 years.
6. Opportunity to mentor student journalists
Once again, ASNE and APME will welcome student journalists to cover the conference. All students will be assigned a professional mentor, a conference participant who will spend about 45 minutes getting to know the student and answering questions about the industry. Each student's name and contact will be entered into a database that will be made available to conference attendees.
We're looking for 12 to 15 editors to serve as mentors. If you're willing to serve as a mentor, then please email Mark Baldwin, executive editor of the Rockford Register Star, at
7. Interactive, fully responsive program schedule
To learn more about how to fully utilize the functionality of the schedule, watch this video or refer to the attendee guides. 
The program is planned and organized by ASNE-APME Conference Program Committee Co-Chairs Nancy Barnes, ASNE's treasurer and editor of the Houston Chronicle, and Bill Church, APME's vice president and executive editor of the Sarasota (Florida) Herald-Tribune. 
8. Opening party with Ben Franklin, Philly cuisine and jazz
Ralph Archbold
Join us at 6 p.m. Sunday, Sept. 11, at the National Constitution Center (525 Arch St.), for the opening party! Ralph Archbold, the official Ben Franklin for Philly, will be there to offer advice on running a newspaper. Archbold has been impersonating Franklin since 1973, and interestingly enough, he was born on Franklin's birthday.
Tanqueray Hayward
Enjoy the cocktails and South Philly favorites from Italian meats and cheeses to grilled vegetable skewers to cheese steaks to chicken cutlet sandwiches to Italian hoagies and much more. A popular Philly jazz quartet, featuring Tanqueray Hayward, one of the city's top jazz vocalists, will entertain throughout the evening.