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Fill out survey to help Trust Project make journalism stand out

 
In its preliminary user research, the project has identified a set of potential indicators that signal trustworthiness. It is requesting the help of ASNE members to refine these indicators by responding to a survey about their organization's mission, values and practices. ASNE members who respond by Monday, March 28, will be provided an advance copy of the resulting report and entered into a lottery for either a $100 gift card or a $75 gift card.
 
In today's digital world, high-quality journalism can be difficult to distinguish from promotional content or even fakery. In fact, only four in 10 Americans trust the media's ability to report the news fully, accurately and fairly.
 
The Trust Project, a consortium of news leaders around the world, is developing new digital tools and technologies to signal high journalistic and ethical standards to both audiences and news distribution systems. The goal is to restore the press' role as a valued institution in civic life.
 
In its preliminary user research, the project has identified a set of potential indicators that signal trustworthiness. It is requesting the help of ASNE members to refine these indicators by responding to a survey about their organization's mission, values and practices. ASNE members who respond by Monday, March 28, will be provided an advance copy of the resulting report and entered into a lottery for either a $100 gift card or a $75 gift card.
 
The indicators chosen will become the foundation for the project's next phase of design and experimentation. With the support of ASNE members, the project can be assured that the indicators it selects will be appropriate and effective.
 
The project, based at Santa Clara University's Markkula Center for Applied Ethics, is funded by the Craig Newmark Philanthropic Fund, Google and the Markkula Family Foundation. They are collaborating with Google, The Washington Post, The New York Times, Vox.com and other key partners.

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