Feedback from the "Flip" Side: The Impact and Reception of Community-Centered Journalism

This is the first in a two-part series made possible through a joint project of Journalism That Matters and the ASNE Diversity Committee.

To a seasoned editor, the technique may seem timeless: sending reporters into local communities, probing leaders and laypeople alike to discover truth. But in the age of "journalistic Twitter" and widespread populist protest, "flipped" storytelling is causing a stir in newsrooms nationwide. The name itself connotes a shakeup, a shift away from reliance on traditional sources and toward more comprehensive journalism. "Flipped" journalism promotes conversation between reporters and untapped communities, inverting the traditional reporter-subject relationship by bringing underrepresented voices to the fore.
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