Blog
Eight tips to create an innovation culture
- By: ASNE staff
- On: 09/19/2014 12:02:55
- In: Convention
By Sam Condon
Ball State University ASNE-APME Convention Coverage team
A panel of editors gave advice Tuesday to companies that are focused on creating their own innovation culture. Tips included:
1.Clearly Outline The Big Picture
2. Find The Resources
3. Technology And Tools Alone Won't Get Your There
4. Blend New Approaches With Traditional Approaches
5. The Necessity Of Leadership
6. Focus On The People
7. Remove Obstacles
8. Make it fun
A panel of editors gave advice Tuesday to companies that are focused on creating their own innovation culture. Tips included:
1.Clearly Outline The Big Picture
2. Find The Resources
3. Technology And Tools Alone Won't Get Your There
4. Blend New Approaches With Traditional Approaches
5. The Necessity Of Leadership
6. Focus On The People
7. Remove Obstacles
8. Make it fun
The first and most difficult step for editors to achieve is to outline the big picture, said Gerould Kern, editor of the Chicago Tribune.
"You have to know the actions you are going to take to get the future you want," he said.
In order for editors to create premium content that audiences will pay for, they need appropriate resources, said Miranda Stewart, Executive Director of the Northwestern University Knight Lab. “You have to have intent. You have to know your audience engagement. Without resources, how do you know anyone will pay attention.”
Stewart also spoke on how technology and tools isn't about the generation gap. "It doesn't have to deal with generations. You have to resonate with your audience. The people are willing to try things."
Leadership has been a primary focus at this week's convention. "We're going to build the new, and the people - our audience- will get rewarded," said Chuck Peters, CEO of the Gazette Co. "And if we fail, you will know why, because we are clear about our intent."
Panelists said another critical focus is people.
"The only thing that works is a small group of people having fun and being attractive," Peters said about his business.
Peters' closing remarks reminded the audience to separate values from the belief system. "Our journalistic values are not always embedded in the media."