What do journalists and editors want to learn about engagement?
Check out some interesting findings from the survey that we and our partner, Journalism That Matters, sent out in order to find focus and hone our strategy to define essential skills and cultural norms for community engagement.
For journalism to evolve, community engagement is key.
The news cycle is no longer controlled by the industry. The industry may still break stories, but the public sets the tone and decides how long, how deep and how intensely we talk about our most pressing issues.
The ASNE Diversity Committee and its partner, Journalism That Matters, are working to define essential skills and cultural norms for community engagement.
In order to find focus and hone our strategy, we sent out a survey to the ASNE newsletter audiences, as well as to the unconference alumni at Journalism That Matters.
Our first round brought 19 responses. We will leave the survey open until the end of September; take a moment to lend your voice. Here's some interesting info gathered so far:
- Communities of color need better representation.
- Young people are elusive.
- We need to grow our audience and engage with locals who don't read our content.
- Newsroom culture needs a push.
- Good evaluation techniques are important.