Archive September 2011

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Mad about mobile

NEW YORK-- Mobile isn’t limited to that cell phone in your pocket or pushed against your ear. Laptops, tablets, smart phones are all mobile devices and consumers use them all. If it’s not attached to the wall or sitting stationary on the desk, it’s a mobile device.

CNN's Blueprint for success: A conversation with Scot Safron

NEW YORK -- CNN’s HLN network scored big and got lots of attention by broadcasting the Casey Anthony trial in its entirety. The network’s ratings soared, particularly among women, during the summer of 2011 while covering the trial in which Anthony was ultimately acquitted of first-degree murder in the death of her young daughter.

Lessons on hiring, mobile and audience-building among take-aways at ASNE Leadership Diversity session

Finding good, diverse talent on the business side is just the beginning. Convincing them to join your organization is the real challenge.Growth in mobile is going to be huge and companies need to plan an aggressive strategy.The ability to collaborate and innovate are essential for today’s executives.Those are just three key take-away messages from the second day of the “Leadership in Diversity: New Models for Growing Audience, Talent & Revenue” held last week at the New York Times Conference Center.

Twitter chat centers on Facebook app at The Washington Post

Date: Tuesday, Sept. 27, 2011 at noon ET/ 9 PT

TV, online executives share innovative business ideas

NEW YORK – A panel of six online and television news leaders provided a vibrant cross-section of ideas on developing and working toward profitability for news aimed at niche markets—many for ethnic and cultural minorities—that are becoming more accessible in the digital age. The panelists expressed enthusiasm about the ability to innovate to reach targeted audiences in new ways.

ESPN executive tells leaders: 'Leave your comfort zone'

NEW YORK -- Leon Carter’s formula for diversity is fairly simple: Among other steps, recruit talent from places where others don’t always look, leave your comfort zone to find voices unlike yours, advocate for diversity when the newsroom staff levels are cut, and grow your own from among newcomers to the business.

Wichita Eagle editor to discuss 'digital first' during ASNE chat

Date: Tuesday, Sept. 20, 2011 at noon ET/ 9 PT

Author encourages leaders to leverage existing diversity

NEW YORK -- Frans Johansson, author of the groundbreaking bestseller, “The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation,” encouraged those at the “ASNE Leadership in Diversity: New Models for Growing Audience, Talent and Revenue” summit to leverage their existing diversity. “We are attracted to people similar to ourselves. So we need to make new combinations occur,” he noted. “It’s easier to come up with creative ideas if you surround yourself with people who are different from yourself.”

Sulzberger encourages news industry to 'embrace diversity'

NEW YORK --Arthur O. Sulzberger Jr., the publisher of The New York Times, today challenged the news industry “to embrace diversity and take action to transform your organizations” in the face of tremendous changes in technology, demographics and the economy.

Study: Students appreciation for First Amendment grows with social media use

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